Freakish on so many levels....

So Burger King has a new commercial, which is just so.. meta. It's called "Manthem" and it's sung to the tune of Helen Reddy's "I am Woman." It starts off "I am man | hear me roar | in numbers too big to ignore | and I'm way too hungry to settle for chick food. | 'cause my stomach's | starting to growl | and I'm going on the prowl | for a Texas Double Whopper, man, that's good!" There are all these images of men asserting their manhood by throwing a mini-van over an overpass, a strong man pulling a truck, a man rejecting quiche. The message is clearly, "If you eat anything else you're a big wuss." It's really an astonishing example of legerdemain how they've turned this song, which exemplifies the fight for women to be seen as equals, into something which seduces men into making stupid dietary choices by threatening their manhood. I'm cofident that Bitch is on the job for some insightful commentary.