I've seen the mainstream version of this commercial, perhaps you have as well. Some hottie is pulling on his jeans in his apartment, which also pulls up the street through the floor. (Whatever!) A phone booth with a cute woman comes up through the floor, she's obviously into him, his hair is suddenly stylish, and off they go together.
Well, Levi's has also done a gay version of the commercial. Same guy getting dressed, just a different person in the phone booth.
I wonder how much of this has to do with Robert Hanson being in charge of Levi's American brand?
For my reader who doesn't know, Robert and I used to know each other.
Monday, August 27, 2007
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