Monday, January 29, 2007

Annie Does Disney

Every year Disney comes out with another ad campaign, tweaking their image in some way, certainly in an effort to keep things "fresh." This year for the kids it's going to be something like "The Year of 1000 Dreams" or some BS like that. I'm sure that it makes good marketing sense, but if you love the place like I do then recognizing the business end of it makes it a bit "too real." Whatevs. Their latest campaign is definitely one of the better ones. Various celebs as Disney characters, lushly shot by Annie Leibovitz. There's Scarlett Johanssen as Cinderella, Mr. Posh Spice as Prince Charming. and from Wonderland, Beyonce, Lyle Lovett, and Oliver Platt as Alice, the March Hare, and the Mad Hatter, respectively. If you ask me, the one with Beckhy doesn't work so well. Though he certainly looks the part, the horse looks stuffed.





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