As you may have heard by now, a pair of Boston dads are marketing bulletproof backpacks -- school bags lined with bullet-stopping (and saber, hatchet and ax-stopping) Kevlarlike material. Now, we've discovered BulletproofBaby.net, a Web site that purports to sell Uzi-proof prams and "My First Riot Helmet." The toddler Tasers, by the way, have been marked down from $150 to $40.
Hoax? Actually, we think it's a viral marketing scheme for a new action flick. Besides, a real bulletproof baby site would have carried Kevlar diapers.
I'd read the report this morning but skipped over the part about it being a hoax. I watched the product test video with a mixture of disbelief and horror as the "father" takes the baby and places it in the stroller as the "mother" takes a machine gun in obvious preparation to shoot. It becomes apparent, that you're not watching anything "real," at which point it becomes funny. If this is simply a marketing scheme, then I'm disappointed that an excellent artistic opportunity has been lost. Just think if this concept had been employed in something like BlackPeopleLoveUs.com? The idea that someone would actually make baby bullet proof strollers is a perfect commentary on our society. I would love to have seen what sort of response such a website might have generated.
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